public relations | marketing

Toni Robin is a proven San Diego commodity! She has created and implemented imaginative strategic marketing, public relations and communications plans for numerous arts organizations, destinations and events over her 30 year career. Her creativity and productivity have contributed to the increased visibility and success of the programs she promotes. Her extensive media and community contacts, combined with unparalleled ingenuity, professionalism, passion and responsibility, enhance her ability to deliver high quality work and consistent results. Named one of San Diegos 50 People to Watch, Toni is someone who makes things happen in San Diego.


satisfied clients

Art of Elan

California Alliance for Arts Education/ARTS NOW

California Humanities

City of San Diego Commission for Arts and Culture

CSU San Marcos School of Art/Center Artes

Culture Shock Dance Center

Cygnet Theatre

Hausmann Quartet

Jacobs Center for Neighborhood Innovation

Jean Isaacs San Diego Dance Theater

Jewish Federation of San Diego

LEAD San Diego

Mingei International Museum

Museum of Contemporary Art San Diego

New Americans Museum

NTC Foundation/ARTS DISTRICT Liberty Station

Oasis Architecture and Design

Playwrights Project

San Diego Art Institute

San Diego Human Dignity Foundation

San Diego Coastkeeper

San Diego Performing Arts League

San Diego Theatres

The New Children's Museum


what clients are saying

Watching Toni work was an education in the best practices of marketing.We are delighted with the results.The phone is ringing hot and heavy today.
Deborah Salzer, Playwrights Project

Toni is one of the most talented communications professionals I know shes smart, fast, a great writer and editor with a sharp eye for branding. She knows instinctively whats news, how to package it and, most importantly, how to work with the media to get coverage
Cathy Sang, Fundraising Professional

Toni was at the forefront of the establishment of the cultural tourism initiative for San Diego and understood the value of promoting arts and culture as a driver for economic vitality. She was a valued participant during the inception of San Diegos arts tourism marketing efforts and San Diego Art + Sol. Her energy, enthusiasm, creativity and collaborative nature have been welcome and appreciated
Victoria Hamilton
Former, Executive Director, City of San Diego
Commission for Arts and Culture

TR understands PR. She knows the San Diego market, keeps up with media contacts, makes human contact in the best tradition of the finest public relations professionals. I have worked alongside Toni for over 10 years on numerous high profile and groundbreaking awareness campaigns, branding initiatives, major community events, fundraisers, and special projects.Throughout this time, she has strategized and executed to great success.
Alan Ziter, Executive Director, NTC Foundation

When it comes to marketing ideas, insight and ingenuity, nobody does it like Toni. Her knowledge and understanding of the arts community are especially acute. She excels in media relations and creativity as shes proved so effectively and professionally in her innovative work over the years. To borrow from Cole Porter, Shes the Top.
Pat Launer, Theatre Critic

Toni is the epitome of professionalism! Always charming and accommodating, Toni "gets" PRin this media-frenzied world. From the pitch to the's a Toni-awardwinner every time.
Kimberly King, NBC 7/39, "Streetside San Diego"

There is no question that TR knows media in this town. Her ability to immediately bring awareness to any kind of event sets her apart from so many others. Shes a mover and a shaker and a passionate advocate for the arts.
Kate Hatmaker, cofounder and Executive Director of Art of Elan

SDAI was put on the map because of Toni Robin's savvy insights on how to tell our story and convey it to not only our target market, but new markets we never imagined reaching. I've seen the impact of her work for twenty years and she's as fresh and creative and connected as ever. I'm thrilled to have TR/PR crafting our brand and building our audience.
-Jacqueline A. Silverman, Director, San Diego Art Institute


  2007 TRPR